Custom Shopify webshop:
unique design, built for your brand.
No template, no compromises. We design your Shopify webshop completely from scratch in Figma — then build it pixel-perfect. The result: a conversion-focused store that looks like no other, loads lightning-fast and fits your brand exactly.
Officieel Shopify Partner When do you need a custom Shopify webshop?
A paid Shopify theme is an excellent choice if you want to get online quickly — and for many starters that's exactly right. But as your brand grows and you want to stand out from the competition, you'll run into the limits of a theme.
A custom build gives you complete freedom — in design, in structure, in functionality. And because we don't use an existing theme as a base, the result is also much faster: no unnecessary code eating up load time.
Everything included in a custom Shopify build.
Custom design
Fully worked-out visual design — every page, every section, every component. You approve before we start building.
Custom Liquid code
We build custom Shopify sections and components from zero. No theme as a base, no unnecessary code.
Maximum performance
Without theme overhead your store loads faster. We target PageSpeed 90+ on mobile as standard.
Mobile-first design
More than 70% of your visitors come on mobile. We design mobile-first — desktop follows, not the other way around.
Technical SEO foundation
Schema markup, optimised URL structure, canonical tags and fast load times — baked in as standard.
All integrations
Payment methods, Klaviyo, Google Analytics 4, GTM, feed management — we handle every integration you need.
From first conversation to pixel-perfect
custom Shopify store.
Strategy & analysis
We start with an in-depth conversation about your brand, target audience, competitors and conversion goals. From that we define the structure and functional requirements of your custom store.
UX & wireframes
Before a single pixel is designed, we map out the user flow and page structure in wireframes. We make structural adjustments at this stage — while the foundation is still flexible.
Visual design in Figma
We design your store completely from scratch in Figma — every page, every component, every detail. Only once you approve the design do we start building.
Development in Shopify
We build the Figma design pixel-perfect in Shopify. No existing theme as a base — we write custom Liquid sections and components that do exactly what you need.
Testing & go-live
We test on all devices and browsers, check load times, SEO foundation and all integrations. Only when everything is green do we go live — controlled and without risk.
Support & growth
After go-live we stay involved. For adjustments, optimisations or new features we're ready. Your custom store can always be extended.
Custom Shopify stores we built.
Shopify webshop voor sieraden
Conversie-optimalisatie die uitgroeide tot 170% meer omzet
WordPress problemen opgelost met Shopify B2B
Van trage WordPress naar een speelse Shopify experience
Online beautyshop met slimme productverrijking
Van technische chaos naar maand op maand groei
What does a custom Shopify webshop cost?
A custom build is a deliberate choice — and the price reflects that. Most projects fall between €3,500 and €10,000. For more complex projects with custom apps or extensive integrations, it can go higher.
What you always get: a fixed price after the first conversation. No hourly rate, no surprises. We scope the project carefully so you know exactly what you're getting.
Shopify subscription costs (€36–€399/month) are not included. More about our pricing →
Tell us about your brand and webshop.
In a short call we discuss your situation, style references and functional requirements. You get honest advice right away — no sales pitch.
Book a free call →Response within 1 business day on average
Everything about custom Shopify.
What is a custom Shopify webshop? +
A custom Shopify webshop is fully designed and built from scratch — without using an off-the-shelf Shopify theme. The design is created in Figma based on your brand, then built pixel-perfect as custom Liquid sections in Shopify. The result is a unique store that looks like nothing else.
What is the difference between a custom build and a Shopify theme? +
A Shopify theme is an existing template you customise for your brand. Fast and affordable, but you're limited to the theme's capabilities. A custom build starts with a blank canvas: you determine the design, layout and functionality — we build it exactly that way. More flexibility, better performance (no theme bloat) and a unique result. Read more about when to choose a theme or custom build →
When do I need a custom Shopify webshop? +
A custom build is the right choice if you have a strong brand requiring a unique look, if you need specific functionality no theme offers, or if you want your webshop to be truly visually distinctive. For starters with a small budget we recommend a premium theme — but if you want to grow seriously, custom is the better long-term investment.
How much does a custom Shopify webshop cost? +
A custom Shopify webshop costs between €3,500 and €15,000+, depending on the number of pages, design complexity and desired functionality. We always provide a fixed price after the first conversation — no hourly rates, no unexpected costs. See our full pricing overview →
How long does it take to build a custom webshop? +
A custom Shopify webshop takes an average of 6–12 weeks from strategy to go-live. The design phase takes the most time — and that is intentional. A well-considered design saves development time and prevents corrections later.
Can I also rebuild my existing Shopify store with a custom design? +
Yes. We regularly do redesigns and conversion optimisations for existing Shopify stores. We build the new design while your current store remains live — the switch to the new design only happens once everything is approved.
Is the webshop also SEO-optimised? +
Always. We build every custom webshop with a solid technical SEO foundation: clean URL structure, schema markup, optimised load times and correct canonical tags. Want to grow further in Google? We help you with a comprehensive Shopify SEO strategy →
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