Rank higher in Google
with your Shopify store.
Organic traffic is the most valuable channel for a webshop — it doesn't stop when your budget runs out. As a Shopify specialist we know exactly which SEO challenges are unique to Shopify, and how to solve them.
Customers who search, also buy.
Someone searching for "red ladies sneakers size 38" is ready to buy. If you're in that position, you capture that customer before your competitor. That's the power of SEO.
Shopify has a solid SEO foundation, but to truly rank you need more: the right technical structure, strong content and authority. Generic SEO doesn't work for webshops — Shopify-specific SEO does.
Free SEO consultation →SEO that works for e-commerce.
Generic SEO doesn't work for webshops. We focus specifically on Shopify and e-commerce — from technical structure to purchase-intent content.
Technical SEO
Crawlability, indexing, sitemap.xml, canonicals for Shopify's duplicate URLs, structured data (Product, BreadcrumbList, FAQPage), pagination schemas and Core Web Vitals. We ensure Google correctly understands and fully indexes your store.
Keyword research
We map which keywords your customers use to search — from generic category terms to long-tail purchase-intent queries. Including competitor analysis: where are the opportunities your competitors haven't captured yet?
On-page optimisation
Product pages, collection pages, blog and landing pages optimised for Google and the visitor. Titles, meta descriptions, H-structure, internal linking and alt text — all correct and consistent.
Content strategy
Shopify blog articles and landing pages that rank on informational and commercial queries. This brings customers at every stage of their buying process — from research to ready-to-buy.
Link building
Quality backlinks from relevant websites strengthen your store's authority. We do this sustainably and in a Google-safe way — targeted at sector-relevant sources, not link farms.
Google Shopping & Merchant Center
Products visible in Google Shopping dramatically increases your reach. We set up your product feed from Shopify, connect Merchant Center and optimise your listing for maximum visibility and click-through rate.
Shopify SEO requires Shopify knowledge.
Shopify has unique SEO characteristics that a generalist overlooks. As a Shopify specialist we know them — and fix them.
Duplicate product URLs
Shopify generates product URLs via /products/ and via /collections/{slug}/products/{handle}. Without canonicals, Google indexes duplicate content. We fix this structurally.
Collection hierarchy
The structure of your collections determines how Google understands your category structure. We design a logical silo structure that both Google and customers understand.
Faceted navigation
Filter options on collection pages can create hundreds of crawlable URLs. We implement this SEO-safe with robots tags and canonicals via the Liquid layer.
Product structured data
Product, AggregateRating, BreadcrumbList and Offer schema generate rich snippets in Google — more visibility and higher click-through rates. We implement this correctly via Liquid or metafields.
Pagespeed & Core Web Vitals
Heavy Shopify themes cost rankings. We optimise JavaScript loading, images (WebP, lazy loading), third-party scripts and Liquid rendering for a score Google rewards.
International SEO
Selling outside the Netherlands too? With hreflang tags and Shopify Markets we set up your international SEO correctly — without duplicate content problems.
Transparent, measurable and results-driven.
SEO is an investment, not a cost. We're open about what it costs and what you get in return.
SEO Audit
From €550
Technical SEO analysis of your Shopify store. Including priority list and implementation plan.
- ✓ Technical check
- ✓ Keyword analysis
- ✓ Competitor analysis
- ✓ Report & roadmap
SEO Package
Custom
Audit + implementation of high-impact SEO improvements. Scope based on your situation.
- ✓ Audit included
- ✓ Technical fixes
- ✓ On-page optimisation
- ✓ Reporting
SEO Retainer
From €450/mo
Ongoing SEO: new content every month, technical updates and ranking reporting.
- ✓ Monthly session
- ✓ Content & linking
- ✓ Technical management
- ✓ Ranking reporting
All prices excl. VAT. After the free consultation you'll receive a custom quote.
Everything about Shopify SEO.
What does Shopify SEO cost? +
A technical SEO audit for Shopify starts from €550. An ongoing SEO retainer (monthly optimisations, content strategy and reporting) costs from €450 per month. After a free consultation you'll receive a custom fixed-price proposal.
How long before SEO delivers results? +
Technical SEO fixes become visible in Google Search Console within a few weeks. Rankings typically improve after 2–4 months of consistent SEO work. Organic traffic is a medium-term investment — but then delivers free, structural traffic.
What are Shopify's specific SEO challenges? +
Shopify has several well-known SEO issues: duplicate product URLs via collections (solution: canonicals), limited URL structure for collections, faceted navigation that can cause crawl problems, and the /collections/ versus /products/ URL hierarchy. As a Shopify specialist we know exactly how to fix these.
Can I do my own Shopify SEO? +
Basic SEO (meta titles, descriptions, alt text) you can do yourself in Shopify. Technical SEO, keyword research and content strategy are more specialised. We can also provide SEO training if you prefer to manage it yourself.
Do you also offer Google Shopping optimisation? +
Yes. We set up your Google Merchant Center, optimise your product feed from Shopify and ensure your products are correctly and fully visible in Google Shopping and Google's free listings.
Book a free SEO consultation.
We analyse the current SEO situation of your Shopify store and show you the biggest opportunities — free and without obligation.
