Get found on Google.
And on AI search engines.
Search is changing fast. Google AI Overviews, ChatGPT Search and Perplexity answer questions before classic search results. We ensure your business is visible in both worlds — now and in the future.
SEO + GEO: classic and future-proof.
Anyone who only optimises for Google is missing a growing share of search traffic. We combine proven SEO methods with GEO — optimisation for the new generation of AI search engines.
Search Engine Optimisation
Being found on Google for keywords with buying intent. Technically correct, content strong and with the right authority.
- ✓ Technical SEO & Core Web Vitals
- ✓ Keyword research & content strategy
- ✓ On-page optimisation (titles, heading structure, internal linking)
- ✓ Link building & authority building
- ✓ Google Shopping & Merchant Center
- ✓ Local SEO (Google Business Profile)
Generative Engine Optimisation
Being visible when AI models generate answers. ChatGPT, Perplexity, Claude and Google AI Overviews base their answers on authoritative content — we ensure you are included in that.
- ✓ E-E-A-T strengthening (Experience, Expertise, Authority, Trust)
- ✓ Structured data & schema markup (FAQ, HowTo, Organization)
- ✓ Direct, citable answers to question-based queries
- ✓ Authority building via external mentions & press
- ✓ Consistent brand identity across all platforms
- ✓ Wikipedia & knowledge graph presence
Why GEO is becoming increasingly important.
When someone asks ChatGPT "What is the best Shopify agency in the Netherlands?" or asks Perplexity "How do I migrate from WooCommerce to Shopify?", the model retrieves its answer from content it has processed — not from a live search query.
Companies that are cited in those answers have an enormous advantage. GEO is about becoming that cited source — through authority, structure and clarity.
Google AI Overviews is already active in search results. Anyone not visible in that AI summary gets skipped — even with a number-one position.
Google AI Overviews
AI summary at the top of search results. Visibility here requires E-E-A-T and structured data.
ChatGPT Search
GPT-4o searches the web in real time and provides source citations. Relevant, authoritative content wins.
Perplexity AI
AI search engine with source citations. Prefers authoritative, well-structured pages.
Bing Copilot
Microsoft's AI assistant in Edge and Windows. Built on Bing index + LLM reasoning.
Claude (Anthropic)
Increasingly used as a search assistant. Cites sources and generates recommendations.
Shopify SEO requires a specific approach.
Duplicate product URLs, collection structure, faceted navigation, schema via Liquid — as a Shopify specialist we know Shopify-specific SEO challenges like no one else.
Transparent pricing, measurable results.
SEO + GEO Audit
From €650
Technical analysis, keyword research, GEO scan and implementation roadmap.
- ✓ Technical SEO check
- ✓ GEO-readiness scan
- ✓ Keyword & intent analysis
- ✓ Priority report
SEO Retainer
From €450/mo
Monthly optimisations, content and GEO building. Structural growth in organic traffic and AI visibility.
- ✓ Monthly check-in
- ✓ Content & linking
- ✓ GEO optimisation
- ✓ Ranking reporting
Standalone audit
From €550
A technical SEO audit only, without GEO component. Includes implementation plan.
- ✓ Technical analysis
- ✓ On-page review
- ✓ Recommendations
- ✓ Implementation plan
All prices excl. VAT. After the free call you will receive a custom quote.
SEO & GEO: what you need to know.
What is the difference between SEO and GEO? +
SEO optimises for traditional search engines like Google. GEO (Generative Engine Optimisation) optimises for AI-driven search results: Google AI Overviews, ChatGPT Search, Perplexity and Bing Copilot. More and more people ask questions to AI assistants — GEO ensures your brand is mentioned there.
How long does it take before SEO delivers results? +
Technical improvements are visible in Google Search Console within a few weeks. Structural ranking improvements typically come after 2–4 months. GEO/LLM visibility builds as your content is cited more often by authoritative sources.
How do you get mentioned in ChatGPT or Perplexity? +
LLMs base their answers on authoritative, well-structured content: FAQ pages, authoritative blog articles, Wikipedia mentions, press releases and clear brand identity. By strengthening E-E-A-T and being cited in relevant sources, you increase the chance that AI models mention your brand.
What does an SEO project cost at Web Builders? +
An SEO + GEO audit starts from €650. An ongoing retainer costs from €450 per month. After a free call you will receive a custom proposal — always at a fixed price.
Do you also work with non-Shopify websites? +
For SEO and GEO we work with any type of website. For Shopify-specific technical SEO we refer to our Shopify SEO service.
Book a free SEO + GEO call.
We analyse the current situation of your website and show you where the biggest opportunities lie — on Google and in AI search engines.
