Not an agency that
also does Shopify.
Pure Shopify.
Web Builders is 100% focused on Shopify. No WordPress, no Wix, no "we do everything". Only Shopify — and we're genuinely good at it. Over 8 years of experience, official Shopify Partner and direct access to Shopify Support.
What the Shopify Partner programme means — and what it doesn't.
Being a Shopify Partner isn't a marketing title. It's a certification that Shopify grants based on demonstrated expertise, client results and technical knowledge. As a partner:
- Direct Shopify Support — We call directly with Shopify's partner support line — no hours waiting in the chat.
- Early access — New Shopify features and betas reach us first, so you benefit before anyone else.
- Partner network — We're listed in the official Shopify Partner Directory and collaborate with other certified partners.
- No platform bias — We earn nothing from Shopify subscriptions. Our advice is always in your interest.
Official Shopify Partner Patrick Verhoeks
Shopify specialist & founder of Web Builders
What we actually do — no buzzwords.
As a Shopify expert it goes far beyond installing a theme. These are the technical areas we work with every day:
Shopify Liquid Development
Shopify's template language for the front-end. We write clean, well-documented Liquid code for themes, sections, snippets and filters — fully tailored.
OS 2.0 Themes
Full mastery of the Online Store 2.0 framework. Customisable sections on every page, App Blocks and JSON templates — no hacks required.
Metafields & Metaobjects
Extra product information, specs or relational data without apps. We deploy Metafields and Metaobjects when the store platform demands it.
Shopify Functions
Custom logic in the checkout: discount rules, shipping conditions, payment method show/hide. Shopify Functions replace the old Shopify Scripts.
Headless & Hydrogen
For stores that want maximum front-end freedom. We build headless Shopify stores with the Storefront API or Shopify's own Hydrogen framework.
Apps & Connections
From Klaviyo and Gorgias to accounting software and Picqer — we select the right apps and build custom integrations via the Admin API.
Why a Shopify expert, not a generalist?
Many agencies "also do Shopify". Here's the concrete difference.
We're the right fit if…
- ✓ You want Shopify as your e-commerce foundation
- ✓ You want a reliable, dedicated partner — not rotating project managers
- ✓ You think in terms of results and want to invest in quality
- ✓ You want to scale fast and don't want technology holding you back
- ✓ You already have a Shopify store that could perform better
Probably not the best match if…
- — You're looking for a WordPress, Wix or Squarespace website
- — You want a fully bespoke platform (not Shopify)
- — You're looking for a standalone designer without technical execution
- — Your primary focus is finding the lowest price, not quality
- — Your webshop budget is below €500
What you want to know about a Shopify expert.
What's the difference between a Shopify expert and a generic web agency? +
A Shopify expert works exclusively with Shopify — meaning deep knowledge of Liquid, Shopify Functions, Metafields, Online Store 2.0 and the full Shopify ecosystem. A generalist also builds WordPress, Wix and other platforms. That difference shows in the quality of the end result and the advice you receive.
Do I need Shopify Plus? +
Shopify Plus is only relevant once you exceed €1M annual revenue or have specific requirements around checkout customisation, B2B functionality or multi-store management. For most SME webshops, Shopify Advanced is sufficient. We'll give you honest advice on this during the free consultation.
Can you improve my existing Shopify store? +
Absolutely. We regularly help entrepreneurs who already have a Shopify store but want it to perform better. We start with an audit of speed, conversion, apps and SEO — and then work through the improvements systematically.
How long have you been working with Shopify? +
Patrick Verhoeks has been working full-time with Shopify for over 8 years. During that time dozens of webshops have been built, migrated and optimised — from small starting stores to shops with multi-million revenue.
Are you available for small fixes? +
Yes, as long as it's Shopify. Whether you need a specific feature built, an app integration, or a page improvement — if it's Shopify, we're happy to help.
Ready to work together?
Book a free call with Patrick. No sales pitch — just an honest conversation about your Shopify situation and what's realistically achievable.
