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More revenue across every channel.
Measurable. Scalable.

We manage online marketing for Shopify stores that want to grow. From Google Ads to email flows and social advertising — everything visible via our own Dash dashboard.

ROAS-first approach Real-time Dash dashboard Shopify-native Monthly cancellable
Results

What marketing delivers for Shopify stores.

No promises — results we measure and report via Dash.

5.8×
Average ROAS Google Shopping
for optimised stores
38%
Revenue share via email
for clients with complete flows
4.2×
ROAS Meta retargeting
average over 3 months
< 4 wk
Time to first results
for paid ads channels

* Anonymised averages across active clients. Results vary per store and industry.

Why Web Builders?

Marketing that truly understands Shopify.

We are not a generalist marketing agency. We are a Shopify specialist that also does marketing — and that makes all the difference.

Shopify-native approach

We know your store inside out. Campaigns are always aligned with your Shopify data, product feeds and customer behaviour.

ROAS over reach

No vanity metrics. We always optimise for revenue and return on investment — not clicks, impressions or reach.

Our own Dash dashboard

Real-time insight across all channels via our dashboard. No black box, no surprises — you see exactly what we do.

Single point of contact

No being bounced between specialists. One person who knows your store, strategy and results.

No long contracts

Minimum term of 3 months for onboarding, then cancellable monthly. We earn your trust every single month.

Monthly reporting

Every month a clear report with results, conclusions and what we will adjust the following month.

Our approach

From audit to scalable growth.

01

Analysis

We look at your current channels, tracking, product feed and quick wins. No assumptions — only data.

02

Strategy

Together we determine which channels have the most potential for your store, margins and target audience.

03

Execution

We build, launch and optimise campaigns and flows. Always with attention to creative, copy and targeting.

04

Reporting

Monthly report + call. What works, what does not, and what we will adjust next month. Transparent and concrete.

Full visibility Free with management package

All channels in one dashboard.

Via our own Dash dashboard, you and we see all marketing channels in one overview. Google Ads, Meta Ads, Google Analytics, Search Console and Shopify — real-time and including ROAS per channel.

  • Real-time revenue and ROAS per channel
  • Shopify data connected to ad results
  • No logging in to ten different tools
  • Included free with management package
Dash · Live data
Google Ads ROAS 8.4×
Meta Ads ROAS 4.2×
Email revenue €12,400
Organic (SEO) ↑ 34%
* Anonymised example data
What clients say

Marketing that demonstrably works.

"Within 6 weeks of launching Google Shopping campaigns we had our first ROAS above 6. Web Builders knew exactly which products to push based on our margins."

Owner
Shopify fashion store, Amsterdam

"We were doing email marketing ourselves via Shopify Email. After switching to Klaviyo with Web Builders, our email revenue grew from 8% to 31% of total revenue in three months."

E-commerce manager
Health & lifestyle store
Frequently asked questions

Answers to the most common questions.

  • What does online marketing for a Shopify store cost?

    The management fee depends on the channels and intensity. Google Ads starts at €249/mo, email marketing at €199/mo and social advertising at €349/mo. The ad budget is paid directly to the platform and is separate from this. During our call we will prepare a custom proposal.

  • Which marketing channel delivers the highest ROI for a webshop?

    Email typically has the highest ROI — many clients generate 30–40% of their revenue via email at little extra cost. Google Shopping is strong for direct purchases with high buying intent. Social (Meta/TikTok) works best for brand awareness, retargeting and reaching new audiences. The ideal mix depends on your product, margins and current situation.

  • How quickly will I see results from online marketing?

    Google Ads and Social Ads can generate revenue within the first few weeks — although it takes 4–8 weeks for the algorithm to be optimally trained. Email flows work as soon as they go live. SEO is a long-term investment where you see noticeable results after 3–6 months. We are transparent about expectations per channel.

  • Do you also work with an existing ad account?

    Yes. We are happy to take over existing Google Ads, Meta Ads or Klaviyo accounts. We first conduct an audit to see what is running, what can be improved and what we can tackle immediately. You always retain full ownership of your accounts.

  • Do you need to have built my Shopify store as well?

    No. We manage marketing for existing Shopify stores, regardless of who built them. During onboarding we always review your tracking setup, product feed and conversion settings — these are crucial for good campaign results.

  • How do you report on results?

    Via our own Dash dashboard you have real-time insight across all channels: revenue, ROAS, costs and conversions. In addition, you receive a comprehensive monthly report with analysis, conclusions and our plans for the next period. We also schedule a monthly call to discuss everything.

Get started

Ready to generate more revenue?

Book a free call and we will look together at which channels have the most potential for your store.