What does having a webshop built cost in 2026? (honest prices)

One of the most common questions I get: “What does having a webshop built actually cost?” The honest answer is: it depends. But that’s not a cop-out — in this article I explain exactly what it depends on, what you can expect and what to look out for when comparing quotes.

The short version: what are the costs?

For a professional Shopify webshop in 2026, a specialist typically charges:

Type of webshop	One-off build costs	Monthly costs (Shopify)
Starter (theme, basic functionality)	€1,500 – €3,000	€29 – €59/month
Growth (custom design, integrations)	€3,000 – €7,500	€59 – €105/month
Enterprise (fully custom)	€7,500+	€299+/month

Note: these are build costs. The Shopify subscription costs are on top of this, paid monthly directly to Shopify.

What determines the price of a webshop?

1. Theme or fully custom design

The biggest cost driver is your design. A professional Shopify theme (such as Dawn, Impulse or a paid theme at €200–€400) forms the base. Our designer adapts it to your brand identity: logo, colours, typography, product pages.

Want a completely unique design that doesn’t look like anything else? Then you’re talking about a custom front-end — more hours, higher costs, but also a webshop that’s truly yours.

2. Number of products and categories

Setting up a webshop with 20 products costs less time than a store with 2,000 SKUs, variants and complex filtering options. For large catalogues we also look at the import process — manual or via a feed.

3. Integrations and connections

Want a connection with accounting software (Exact, Twinfield), an ERP, a fulfilment partner or a feed manager like Channable? Each integration costs development hours. Some work via an app subscription, others require custom development.

4. Migration from another platform

Do you already have an existing webshop on WooCommerce, Magento or Lightspeed that you want to migrate to Shopify? Then product data, customer history and SEO value (301 redirects, meta tags) need to be carefully transferred. That’s extra work, but also essential so you don’t lose revenue.

5. Additional services

Some entrepreneurs also want to start immediately with SEO or advertising at launch. Shopify SEO, Google Ads and email marketing are separate services you can add.

What IS and ISN’T included in the price?

What’s included at Web Builders:

• Installation and configuration of Shopify
• Theme adaptation to your brand identity
• Setting up product pages, category pages and checkout
• Connecting payment methods (iDEAL, credit card, etc.)
• SEO basics: meta tags, URL structure, sitemap
• Mobile optimisation
• Personal training so you can manage it yourself

What is NOT included (extra costs):

• Shopify subscription (€29–€299/month, paid directly to Shopify)
• Paid Shopify apps (from €5 to €99/month per app)
• Product photography or copywriting
• Ongoing management and support (per hour or retainer)

Why are some quotes so much cheaper?

You can find webshops online for €300 or even less. Here’s what you typically get:

• A standard Shopify theme without customisation
• No strategic advice on conversion or UX
• Products manually entered by you
• No SEO basics
• No support after delivery

That’s fine if you just want to “try it out”. But if you’re serious about doing business online, a too-cheap webshop is an expensive mistake — you pay twice: once for the poor webshop and once to have it rebuilt properly.

How does pricing work at Web Builders?

We work with a fixed price per project, not based on hours. That gives you certainty: you know in advance exactly what it costs and what you get. After a free build consultation I draw up a clear custom quote — no hidden costs, no surprises.

On average the process takes 4–8 weeks from start to launch.

Frequently asked questions about webshop costs

Can I also get a webshop built for a fixed monthly fee? Yes, some agencies work with an all-in subscription. Pay close attention to what’s included and whether you own the webshop itself.

Do I have to enter the products myself? We discuss this upfront. For small catalogues we set everything up. For large catalogues we work together or import via CSV.

What does maintenance cost after launch? Shopify itself is always up to date. Our support packages start from €99/month for basic support and changes.

Conclusion

Having a professional Shopify webshop built costs an average of €1,500 to €5,000 for SME businesses in 2026. For enterprise projects with custom work this increases. What you pay is largely determined by you: more custom work = higher investment, but also a webshop that’s truly yours and converts.

Curious what your webshop would cost? See our transparent prices and packages or book a free build consultation — you’ll receive an honest custom estimate within one working day.