12 Best Shopify Webshop Examples from the Netherlands (2026)

Building a new Shopify webshop or refreshing an existing store? Looking at high-performing webshops is one of the best ways to learn what actually works — not in theory, but in practice.

In this article I share 12 Dutch Shopify webshops from 2026, organized by industry. For each store I explain which technical choices or UX decisions make it so effective — so you can take concrete lessons and apply them to your own shop.

What actually makes a Shopify webshop good?

Before we dive into the examples: here are the criteria I used to assess each store.

Fashion & Apparel

1. Scotch & Soda — Premium Shopify Plus at international scale

Scotch & Soda is the textbook example of a Dutch fashion brand that fully leverages Shopify Plus. The brand sells in dozens of countries from a single backend, with localised checkouts per market via Shopify Markets.

Lesson for your shop: If you want to sell in multiple countries, Shopify Markets is the smartest approach. You don’t need to manage separate webshops per country — one backend, multiple storefronts.

2. Allbirds — Sustainable shoes with minimalist product variant UX

Allbirds shows how to keep an extensive range (dozens of colours and materials per model) manageable. Their Shopify store is built around radical simplicity: as little decision fatigue as possible, and a fast path to checkout.

Lesson for your shop: Many variants don’t need to mean a chaotic product page. Good UX means customers quickly make the right choice — not that they see everything at once.

3. Cluse — Headless Shopify for a premium watch experience

Cluse (Amsterdam) is a great example of headless Shopify: the frontend is fully custom-built, while Shopify handles the order process, inventory and payments in the background.

Lesson for your shop: Headless Shopify isn’t necessary for everyone — but if you want designs that go beyond what a standard theme offers, it’s worth exploring. More than 90% of shops do perfectly well with a standard or lightly customised theme.

4. 10Days Lifestyle — Lifestyle apparel with storytelling as a conversion engine

10Days proves that with strong brand photography and good copy you can build a webshop that feels like a magazine. The campaign visuals tell a story that sells the products naturally.

Lesson for your shop: Invest in brand photography. The ROI on great product imagery is higher than almost any ad campaign — it works 24/7 without additional budget.

Food & Beverages

5. Tony’s Chocolonely — Mission-driven D2C commerce

Tony’s Chocolonely is more than a chocolate brand — it’s a mission wrapped in a webshop. The Shopify store reflects that mission in every pixel: colourful, playful and driven.

Lesson for your shop: Your “why” is a conversion tool. Customers who understand why you do what you do buy faster and come back more often. Weave your story into the product page, not just a separate “About us”.

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Streetwear & Premium Footwear

6. Filling Pieces — Amsterdam sneakers with international D2C scale

Filling Pieces is an Amsterdam premium sneaker and clothing brand founded in 2009 by Guillaume Philibert. What started as a niche footwear label has grown into a global D2C brand selling across the EU, UK, US and Canada — all from a single Shopify backend.

Lesson for your shop: International scale doesn’t necessarily require a headless setup. Filling Pieces achieves global D2C growth with a well-customised Shopify store and invests in campaign content and customer loyalty rather than expensive infrastructure.

Home & Lifestyle

7. Tables by Tim — Shopify + custom configurator with AR

Tables by Tim (Utrecht) shows how far you can push Shopify with custom development. Customers configure their dining table in a 3D configurator, see the price update live, and can place the table virtually in their living room via Augmented Reality.

Lesson for your shop: For configurable or custom products, a smart order process is worth gold. It reduces the number of pre-purchase questions and increases buyer confidence before checkout.

8. Easywalker — Headless Shopify for a premium pushchair experience

Easywalker (The Hague) sells premium pushchairs via a headless Shopify setup. Shopify manages the backend (inventory, orders, payments) while the frontend is fully custom-built for maximum brand control.

Lesson for your shop: Headless is powerful but expensive. Only consider it if you’re genuinely hitting the limits of a standard theme and have a significant development budget.

Sport & Outdoor

9. Gymshark NL — Shopify Plus for peak traffic

Gymshark started on Magento. When their system crashed during Black Friday with hundreds of thousands of simultaneous visitors, they migrated to Shopify Plus — and have since grown into a billion-pound brand.

Lesson for your shop: If you expect your shop to face peak traffic situations (seasonal campaigns, flash sales, PR moments), Shopify is one of the few platforms that can handle it without crashing — even without Plus.

Seasonal & International

10. Rivièra Maison — Premium home lifestyle with visual storytelling

Rivièra Maison (Born, Noord-Brabant) combines an extensive product catalogue with a rich lifestyle experience. Their Shopify Plus store translates the atmosphere of the physical shops entirely into digital.

Lesson for your shop: Lifestyle photography does more than product shots alone. Showing products in context — in a styled room, on a set table — raises average order value and reduces returns.

Kids Fashion

11. Fedde & Kees — Colourful kids clothing with a loyal parent community

Fedde & Kees is a Dutch children’s clothing brand with a bold, colourful style and a close-knit community of young parents. The shop runs on Shopify and has been featured by multiple Dutch Shopify agencies and bloggers as a strong example of smart brand experience.

Lesson for your shop: A clearly defined audience (busy parents who want to check out fast) calls for a frictionless checkout. Small additions like gift wrapping and clear size information by age can meaningfully lift your conversion rate.

Accessories & D2C

12. Ekster — Rotterdam smart wallets at global D2C scale

Ekster (Rotterdam) is one of the most successful Dutch D2C brands of recent years. Their Shopify Plus store sells smart wallets in dozens of countries, combining viral marketing campaigns with a clean, conversion-focused design.

Lesson for your shop: Product animations and demo visuals on the product page increase product understanding and conversion — especially when you’re selling something with a unique feature that needs to be seen to be understood.

What do these Shopify webshops teach us?

After dozens of Shopify projects and studying the best Dutch stores, these are the patterns that consistently emerge:

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